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FWD
Live to Move Campaign
Transforming Consumer Behavior
Invaded The Nation With a Health & Wellness Advocacy Campaign –
from Manila, Baguio, Cebu to CDO
186%
Above attendance
target
130%
Above target conversion into leads
23
Onboarded partners
or institutions
Insurance Asia Awards
FWD Live to Move Marketing Initiative of the Year
FWD Life Ranks 12th
over-all after only 3 years in the Philippines (from 32nd place)
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